Creating a design language to reinforce an action-oriented brand

This family of handheld outdoor GPS navigation products was designed to reinforce the action-oriented spirit of the Lowrance brand and complement the design language of the recently designed High-Definition System (HDS) marine products.

Navman F20 GUI

Product: Endura GPS Range
Client: Navico
Project date: 2008

Sample 1 Sample 2 Sample 3 Sample 4 Sample 5 Sample 6 Sample 7 Sample 8 Sample 9 Sample 10 Sample 11 Sample 12 Sample 13 Sample 14 Sample 15
Sample 16 Sample 17 Sample 18 Sample 19 Sample 20 Sample 21 Sample 22 Sample 23 Sample 24 Sample 25 Sample 26 Sample 27 Sample 28 Sample29      
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