Aligning a design language with a brand

Fundamental to the criteria was to create a product with a durable, high performance appearance that would form the basis of an ongoing design language for the Lowrance brand and that could be successfully transferred to other products within the Lowrance range.

The distinctive design solution reflects the accuracy of the technology housed within the product and captures the action oriented spirit of the Lowrance brand.

Lowrance

Product: HDS Marine Range
Client: Navico
Project date: 2007

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